JCDecaux Africa Creative Accolades August 2016 RSA

Our August Creative Accolade winners have been announced! Aside from the basic OOH creative design principles of simplicity and impact, winners are praised for their excellent execution, placement of their brand against their target audience, relevant environment and OOH format. It is also evident that brands are making tactical and practical use of digital formats to provide relevant and informative impacts just prior to the purchase decision.